Guitar innovation is in our DNA at Electra Guitars. Reverb.com rated the Electra MPC as the top guitar innovation "ahead of it's time" in a recent article. The Electra MPC's were guitar effects that could be plugged directly into an Electra Guitar. The guitars had on-board controls enabling players to control the effects right on the front of their guitar. Today's Electra Guitars are bringing innovation back, and we have recently released a variety of design and electronics features for today's guitar and bass players.
While other guitar companies are focusing on automating guitar tuning or cramming digital models into guitars to make them sound like different guitars, Electra is focused on analog and design innovations so players can craft their own unique tone.
Currently shipping on the Electra Invicta is our new Coil Linkage System (CLS), combined with a 5-way rotary pickup selector. Using two volume knobs and one tone, we enable nine unique pickup combinations on the Electra Invicta. By working the 5-way rotary dial and volume knobs, guitar players can dial in an exponential amount of different analog tones.
While the Electra Phoenix S may have a classic design, it's got loads of guitar innovation under the hood. First, our intonation correct routed bridge pickup, or have some referred to it, a "Hendrix" routed pickup. You're going to immediately get a tone not found on similar guitar styles. Next, we incorporated the Electra Analog Tone Blend feature (placed between the guitars Volume and Tone Knobs). Independent of the classic 5-way pickup selector, and using all it's variations, players can blend in any and all combinations of the three MagnaFlux SC pickups. So if a player is in the bridge position and wants to mix in a little or a lot of another, it's easily achievable by dialing the tone blend higher or lower. The Phoenix Series also includes our SWC Neck Connection which is a true Bolt-on, using allen head metal bolts threaded into a reciprocal metal bushing in the neck. The provides a more durable neck connection and much more sustain than other guitars that use screws into wood.
The new Electra Phoenix Bass also has the SWC Neck Connection, and electronics that make it one of the most unique basses available for pure analog tone shaping. In our first collaboration with EMG, the Phoenix Bass includes two proprietary EMG PHZ pickups combined with our 5-way rotary selector and new Electra Coil Linkage System (CLS). In concert with the passive pickups and EMG BT Circuit, the Electra CLS provides bass players with a wide array of series and parallel coil combinations enabling a ton of analog tone.
You can read about the new Electra Invicta, Electra Phoenix S, and Electra Phoenix Bass on our website or many other guitar sites including Guitar World, Premier Guitar, Guitar Player, Vintage Guitar, iGuitar and more. You can also check them out at your local Authorized Electra Dealer.